Would he invest—or walk away?
If you’ve ever watched The Profit, you know Marcus Lemonis doesn’t pull punches. His mantra—People, Process, Product—isn’t just a catchy framework. It’s a litmus test for whether a business is worth saving. And more often than not, it’s the people who are the problem.
So why do so many assume that IT providers have this part nailed?
The LA Dogworks Wake-Up Call
In Season 1, Marcus visited LA Dogworks, a state-of-the-art dog care facility with all the right equipment—but the wrong leadership. The owner’s explosive temper and micromanagement created a toxic culture. Employees were demoralized, turnover was high, and the business was on the brink.
Marcus didn’t mince words:
“You can have the best product in the world, but if your people are miserable, you’re done.”
He ultimately walked away from the deal, proving that no amount of process or product can compensate for broken people dynamics.
The IT Industry’s Blind Spot
In the IT world, there’s a dangerous assumption: that most providers have their people and process dialed in. That all MSPs are interchangeable in this department. But if The Profit taught us anything, it’s that people problems are the norm, not the exception.
At Resonant Technology Partners (RTP), we challenge that assumption. For 19 years, we’ve grown steadily—not just because we know tech, but because we’ve mastered the art of building and maintaining high-performing teams.
How RTP Gets ‘People’ Right
We don’t leave hiring to chance. Our long-term partnership with a top-tier employment agency means we get candidates who are more than just technically qualified—they’re culturally aligned.
But the real magic happens during interviews. Our founder uses the Culture Index, a behavioral analytics tool, to read candidates like a graph. His ability to size up tech talent is nearly flawless.
Once onboard, our teams operate using the Good to Great framework. We hold Level 10 meetings, constantly evaluate team members against our mission statement and core beliefs, and ensure every person is in the right seat.
This isn’t lip service. It’s a system. And it works.
What Marcus Would Say About RTP
If Marcus Lemonis walked into RTP, he’d see a business that lives his philosophy. He’d find:
- A team built with intention.
- Processes that drive accountability.
- A product—our Outsourced IT Services—that’s delivered with excellence.
He might say:
“You’ve got the right people, the right process, and the right product. That’s the trifecta.”
Unfortunately for Marcus, Lyra Technology has already acquired RTP. But the lesson remains: getting the “People” part right isn’t common—it’s exceptional.
A Call to Action for San Antonio Businesses
If you’re a business leader in San Antonio, ask yourself:
Do you really have the right people in the right seats?
Are your processes empowering your team—or stifling them?
Don’t assume you’re immune to the problems Marcus Lemonis sees every week on The Profit. Instead, take a hard look at your organization. Use tools like the Culture Index. Revisit your mission. Hold Level 10 meetings. And most importantly—listen to your people.
Because when you get People, Process, and Product right, you don’t just survive.
You scale. You thrive. You lead.
And we can confidently say this principle applies all across the country—from Los Angeles to Boston, and yes, even right here in San Antonio.
